HYBE shared the 2021 Briefing With The Community, announcing new webtoons, a BTS Game, new jobs from NFT, a new girl group and a new boy group.
First, Shawn Hwangbo announced their new initiative, Original Stories, which will help further expand the reach of HYBE’s artists and music. The content will be available in multiple formats, including music, websites, webtoons, animations and games. There will be no limit to the genres to be published, and in 2022, four different stories will premiere through Naver Webtoons, in webtoon and web novel.
This story will be a fantasy genre growth story. This story called The Star Seekers will be about TXT. A story about a group of men living as an idol group in a world where magic and reality coexist. One day they wake up and realize that their magical abilities exist and they face the facts surrounding this truth. It will be released on January 17, 2022.
Another story to be published will be Dark Moon: The Blood Altar with ENHYPEN. It will air as a drama and will show the events between vampire boys and a girl with a big secret, as well as friendships with a group of werewolves. The story, the genre of which will be fantastic, features a hero with powerful abilities. It will be released from January 16, 2022.
Another story will tell the story of a group of girls living in the magical land of Unknown, cut off from the outside world. The girls were previously part of a perfect system in their city of Refugia, but they find a mysterious old book and a red necklace in their library. However, they embark on a journey to find the mysterious land. Which girl group will be featured in this story and the release date of the story have not been announced yet. It is suspected that HYBE’s new girl group will be featured in this story.
The final story is 7Fates: CHAKHO, which will be released on January 15, 2022. It is a fantasy story set in a city in the near future and inspired by tiger hunters of the Joseon Dynasty. It will be a story made by combining old traditional stories with HYBE’s own imagination. CHAKHO will feature BTS and tell the story of seven destiny-bound children, their trials and tribulations, and why they should be together as seven.
7 FATES CHAKHO with BTS#BTS #방탄소년단 @BTS_twt pic.twitter.com/GWILjRUemW
— andrea ♡s bts⁷ (new acc) (@ZER0XBLACK) November 4, 2021
HYBE CEO Park Jiwon and HYBE general manager Chung Wooyong talked about how HYBE plans to expand the fan experience through games, Weverse and other initiatives. Chung Wooyoung announced that the company is working on a new game featuring BTS and that BTS is not just the characters in the game, but has been actively involved in the creation of the game for months. The game is scheduled to be released in the first half of 2022.
2021 HYBE BRIEFING | GAME PROJECT#BTS #방탄소년단 @BTS_twt pic.twitter.com/UjMZW4rPln
— andrea ♡s bts⁷ (new acc) (@ZER0XBLACK) November 4, 2021
Scott Manson, Head of Business Solutions at HYBE America, spoke about establishing the company’s global business strategy, which includes building the brands of HYBE groups and promoting them in America through collaborations with companies.
Joon Choi, President of Weverse Company, talked about how HYBE acts according to the needs of artists and music lovers. He talked about the evolution of Weverse and trying to discover what fans needed other than the platform, and one of them was live updates via video that will now be available. Starting in 2022, Weverse will include the Spot Live feature, which will allow V-Live’s artists to live stream updates via Weverse.
Bang Si Hyuk introduced HYBE’s partnership with Dunamu to develop an NFT (non-return token) business to allow artists’ IP-based content to become digital assets for fans. This means it will allow fans to purchase snapshots of certain events or content and essentially own a copy. Thanks to blockchain technology, these assets are then also given a monetary value and have no chance of being faked. An example given by Bang Si Hyuk was photo cards that could be converted to NFT content, making sure the photo cards are legal, unique and permanent. They can be promoted not only as a picture, but also as gifs, videos and audio.
Lenzo Yoon, CEO of HYBE America, announced that senior officials from both HYBE and HYBE America are working together in Los Angeles on a project that will surprise the entire world – not just in the United States, but a global group of girl groups. girl group. , but the whole world. They are building a localized training system that will utilize the full capabilities of both UMG and HYBE, including voice trainers, choreographers and music production. They will also involve health and psychologists to ensure the best for the group.
Lenzo Yoon also talked about what it will be like to be a story with global girl groups, and the first project stories will include the group’s growth process and milestones as they try to cross national, cultural and artistic boundaries. The story will be presented to the world in a new and innovative way. The final plan for the girl group is the global audition for the girl group.
Han Hyunrock, CEO of HYBE Japan, announced his first global project through HYBE Japan. Through the project, HYBE Japan will hold auditions to see who will join I-LAND trainees K, Nicholas, EJ, and Taki in their new global boy group. HYBE Japan has been working on their selection, training and management systems for four years and will spare no effort to make sure their new boy group will be successful as well.
You can watch the entire video below:
