NiziU members became the Asian representative of the “H&M” brand. According to JYP Entertainment, NiziU has worked with the brand “H&M” to act as the representative/brand face of a fashion brand for the first time since their debut.
NiziU will promote the brand not only in Japan, but also in 8 different Asian countries including China and Malaysia. “H&M ♡ NiziU” will be launched at approximately 500 H&M stores. The group will take part in the spring / summer 2021 campaign with the title “H&M ♡ NiziU” starting February 18.
NiziU has been selected as a model for brands such as “Coca-Cola Japan”, “Lotte Snacks Japan” and “KOSE” after its release last year.
