This topic became a hot topic when BTS signed a promotional deal with McDonald’s last month. I did some market and public research, I wonder how the BTS – McDonald’s partnership is going. How popular is the BTS menu in the US? By the way, the menu has already been sold out in other countries like Malaysia, they have already reserved the stock before the promotion started…
Anyway… In terms of popularity, let’s first compare it to competitor artist Travis Scott. The Travis Scott McDonald’s menu is another artist’s menu released next to BTS. Unfortunately, McDonald’s pays Travis Scott twice the promotional fee of BTS in the US. According to Forbes magazine, Travis Scott will earn $ 20 million from this job, while BTS will earn 10 million.
Even though he has an unscrupulous type and image, Travis is an artist who produces quality songs with a unique sound… That’s acceptable, but what’s the reason for double payment? As a result, we understand that our children are condemned to less wages with the thought that they cannot be that popular because they are “outsiders” to US. Of course, there is also the fact that Travis has a weight in the black audience.
So what is the result? BTS increased the traffic to restaurants by 12% in its first week, and Travis Scott only increased it by 9% in the first week… BTS ate Travis Scott in the first week… At half the cost, it attracted thirty-three percent more customers…
Even with the biggest discounts, the increases are around 20 percent. The BTS menu does not include any discounts, on the contrary, it forces you to buy extra sauce or something (it is a very sensitive issue to pay extra for sauce for McDonalds customers!). In this case, we can easily say that the BTS menu has become popular. they have made a remarkable difference even in the USA!
Congratulations BTS!