As the official global ambassador of luxury jewelery brand BVLGARI, BLACKPINK Lisa was entitled to attend the BVLGARI event in Paris.
Unfortunately, although Lisa was in Paris for Paris Fashion Week, YG Entertainment did not allow her to attend any events. BVLGARI CEO Jean-Christophe Babin explained the situation on his official Instagram account.
In her last post, she thanked several people for the upcoming BVLGARI event at the Paris Opera, where Lisa could not be present. Lisa’s agency reported that YG Entertainment did not allow her to attend the event due to COVID-19.
Lisa is in Paris, but unfortunately, due to COVID, her agency doesn’t want her to participate [in any event.] Pity as we have an incredible Bvlgari event tomorrow in Milano, and she won’t attend.
— Bvlgari CEO Jean-Christophe Babin
He repeated his earlier statement in another post, adding that YG Entertainment’s decision also caused Lisa to miss a photoshoot with big names like Zendaya and Lily Aldridge.
Our great ambassador @lalalalisa_m is in Europe. Unfortunately, due to COVID, her agency prefers [that she] not [participate in] events or shows. That’s also the reason why insofar we could not shoot her together with @zendaya, @lilyaldridge and @vittoria for the @bulgari Brand Campaign 2021/22 and [why] we could not run a major event yet together.
— Bvlgari CEO Jean-Christophe Babin
Even though Lisa is missing a few important events, she has the chance to participate again in the future periods. Because Jean-Christophe Babin has revealed that he is close friends with Lisa and plans to work with her more.
But YES we will do it very soon as we are great friends and are striving to really activate the collaboration at 360 degrees. I hope it answers @lalalalisa_m [fans’] many inquiries and questions [that I received.]
— Bvlgari CEO Jean-Christophe Babin
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YG Entertainment has yet to make a statement in response to the reports.
