BLACKPINK Rosé has become the global ambassador for hugely popular jewelry brand Tiffany & Co. Tiffany & Co. posted the message:
“Rosé, a member of BLACKPINK and a solo artist representing K-pop, has been chosen as the brand’s new global ambassador” .
Rosé will start its operations as the model of the brand with a digital campaign for the 2021 Tiffany HardWear collection.
Rosé said: “Being part of such an iconic brand that has been a part of my life for a long time makes it even more special for me. I am honored and excited. I’m looking forward to everyone to see it. “
First released in 2017, Tiffany HardWear jewelry was inspired by the urban attitude and energy of New York City. The collection offers bold designs that play with tension, proportion and balance. Tiffany & Co. chose Rosé because her bold, unique and modern style and effect matches the identity of Tiffany HardWear.
Rosé displayed several items from the collection, including a gold necklace and bracelet from her Instagram account.
