YG Entertainment and Big Hit Entertainment have started a strategic partnership. According to YG Entertainment’s statement, Big Hit Entertainment and YG Entertainment will collaborate on various issues such as content broadcasting and media platforms. Partnerships of the two agencies will be made on various topics such as joint Weverse use. It turns out that YG and Big Hit are joining forces like the “Voltran”!
Big Hit Entertainment has a great advantage by owning the Weverse program, which the artists in its agency use to meet with their fans. YG Entertainment will expand its global reach and artist interaction through Big Hit Entertainment’s Weverse program. Big Hit Entertainment will further expand its global influence by including YG Entertainment’s content on Weverse.
Another collaboration other than Weverse will be about YG PLUS . YG PLUS will collaborate on Big Hit Entertainment’s physical album and digital music distribution, as well as commercial sales. Also, in addition to the partnership, Big Hit Entertainment and beNX have invested approximately $ 64 million in YG PLUS. Thus, beNX and YG PLUS have already laid the foundations of the collaboration.