Seo Ye Ji faced a major crisis of allegations and accusations against her. Many advertising companies are trying to cut ties by removing Seo Ye Ji from their ad campaigns.
On April 14, New Origin, a health and lifestyle brand, deleted all of Seo Ye Ji’s “Inner Flora” ads. Another negative development came when AER, a mask brand, removed the photos of Seo Ye Ji from their official website.
Advertising companies seem to be moving quickly to minimize the damage from recent negative developments regarding Seo Ye Ji. AK Beauty’s cosmetics brand LUNA also deleted Seo Ye Ji’s eyeshadow photo from its ads.
Seo Ye Ji increased her popularity in the drama ‘It’s Okay to Not Be Okay’ with her physical beauty, acting and fashion taste, and then she was chosen as a model for various product brands.
However, companies that were primarily considering their profits moved quickly due to the changing perspective towards Seo Ye Ji, removing their photos from product ads.