BLACKPINK Rosé, as we know, became the global face of the luxury jewellery brand Tiffany & Co. Rosé’s posters are at Tiffany & Co.’s new store was hung on 5th Avenue Manhattan , and Rosé paintings covered the entire building.
Alexandre Arnault, son of LVMH group chairman Bernard Arnault and vice president of product and communications for the brand, announced the new marketing campaign featuring a BLACKPINK member on Instagram.
BLACKPINK, one of the world’s leading girl groups, has influenced trends since its inception. However, this year her impact on the fashion world have become undeniable. All four members serve as representatives for luxury brands.
Rosé explains on Tiffany: “I have always loved wearing Tiffany jewelry. Being part of an iconic brand that has been a part of my life for a long time makes it so much more special for me. I am honored and excited to be a part of the Hardwear campaign and I look forward to everyone to see” said.