Taehyung is the one who coined the famous phrase “보라 해” (Borahae), meaning “I purple you or you.” Bora means “purple/violet” and saranghae means “I love you”, the combination is “Borahae” i.e. “purple + action”.
That phrase and the color purple itself became a trademark for BTS and ARMY. This expression is BTS’ way of showing their love and trust in ARMY. Purple is seen as a color that indicates long-lasting trust and love. V explains the meaning of the sentence this way: “Purple is the last color of the rainbow colors, so it means I will trust and love you all the way; until my last breath”.
HYBE (the parent agency that owns Big Hit Music) has applied to register this iconic expression of V at the Korean patent and trademark office! It is really important that the artist protects his intellectual property and registers this promise that has cost the group.
By the way, when you say copyright or something, the legendary “Bang PD” figure drawn by Jungkook immediately comes to mind; which was reflected on the company’s emblem! Let’s remember the legend:
