On December 5, 2020, BLACKPINK won two awards at the Melon Music Awards 2020, but they did not perform on the program and did not even send a short “acceptance speech” for the awards they won. Do you wonder why?
There is an ongoing “royalty” lawsuit between BLACKPINK’s agency YG Entertainment and Melon, hence the relationship between the two organizations is problematic. This is why it is believed that YG Entertainment did not want BLACKPINK to be visible in any aspect of the competition. Another reason might be that BLACKPINK did not win any of the three big awards (Dasaengs) in the competition.
Finally, YG Entertainment doesn’t seem to value MMA as a critical award shoe. BLACKPINK had not joined MMA in 2019 either. You can watch the performance of DDU-DU DDU-DU in 2018 MMA, which was the last time BLACKPINK attended to MMA shows.
